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(For coverage of the future of work, visit /charter and sign up for the free Charter newsletter. “We’re managing a group that they created which we’re launching very soon.” One example is an entertainment brand called Superplastic, which creates animated celebrities and digital collectibles.
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“It’s been so amazing to invest in new things and bring value to the music side of it,” Rosen says. Nevertheless, the industry’s adoption of experimental technologies opened up alternative opportunities-the firm’s investment arm, Electric Feel Ventures, established in 2020, is backing companies that could complement its artists careers in a digitized future, from a virtual entertainment brand to a crypto fintech startup. At the height of the pandemic in 2020, virtually all performance venues were forced to close their doors, wiping some $30 billion in revenue off the live events industry, according to estimates by Pollstar. The COVID-19 pandemic severed the “connectivity” of live shows that Rosen thinks is essential for new artists to establish a committed fanbase. The budding entrepreneur built the foundation for future success in New York’s recording studios and concerts, establishing the contacts and trust that one day allowed him to “connect the dots” as a talent manager. While the industry is increasingly shifting online, something Rosen embraces, his approach to business is all about the personal touch. To date, Electric Feel’s talent has featured somewhere in the top 10 slots of the Billboard Hot 100 chart for 100 straight weeks, and has racked up 19 Grammy nominations at this year’s award ceremony. With a roster featuring popstars like Post Malone to songwriters Louis Bell and Carter Lang-who have penned tracks for Justin Bieber and Doja Cat-Electric Feel has earned its hitmaker reputation. Rosen, who previously worked in the fashion and textile industry, has infused Electric Feel with that ethos from the start, blurring the distinction between musicians, writers, and producers to create an “all-encompassing” network of talent. As founder and CEO of talent management firm Electric Feel Entertainment, Rosen believes that the best businesses, like the best music, are forged through collaboration. Working behind the scenes of some of pop’s biggest hits-from Lizzo’s About Damn Time to Lil Nas X’s Montero (Call Me By Your Name)-New York-native Austin Rosen is quietly disrupting the music industry.
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